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About the Ambassador Luo Hong 罗红 Chinese Photographer and Entrepreneur

Luo Hong 罗红

Luo Hong is a well-known photographer, environmentalist and philanthropist who funded the first individual environmental protection foundation at the United Nations. He is also the founder and CEO of Holiland, one of the biggest bakery chains in China.

Luo Hong is very passionate about the environment and wildlife. Armed with his camera, he has traveled 38 times into Africa capturing images of wildlife, 2 times into the Antarctic, and 4 times into the Arctic Circle. Luo Hong has held numerous photo exhibitions in many different countries, and several of his collections have also been published.

In 2006, Luo Hong established the Luo Hong Environment Foundation with the aim to train and educate children worldwide on the impact we are having on the ecosystem. In the same year, he was named “Climate Hero” by the United Nations Environment Program for his contributions to raising public awareness on the importance of environmental protection.

In year 2010, Luo Hong’s environmental photographic exhibition, “Ode to the Earth”, featuring wildlife in Africa and western Chinese landscapes was held in Cambridge University’s Sedgwick Museum. All exhibition photos were auctioned for charity and the funds were donated to a summer camp for the children who survived the earthquakes in Sichuan and Qinghai provinces, which the children were invited to a two week stay in University of Cambridge and Oxford.

In 2011, the President of Kenya awarded the “Moran of the Order of Burning Spear (MBS)” to Luo Hong for introducing the natural beauty and wildlife of Kenya to the world through his camera. The MBS is awarded to people who have made outstanding contributions to Kenya.

For more information about Luo Hong and the Luo Hong Art Museum please click here.

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